top of page
2025-07-30_10-02-32.jpg

EDDM

Every Door Direct Mail (EDDM)

 

Reach every home, every time—with powerful, targeted local mailers.

At Biz Buzz Pros, we offer full-service EDDM marketing solutions to help your business reach the right neighborhoods without the need for a mailing list. Whether you’re promoting a grand opening, seasonal sale, or want to stay top-of-mind in your community, EDDM is a cost-effective way to get noticed.

 What We Offer:

​

  • Strategy & Route Targeting – We help you choose the best carrier routes by ZIP code, income level, or home type.

  • Professional Design – Our in-house team designs stunning mailers that grab attention and drive action.

  • Printing & Preparation – High-quality print materials (including postcards, menus, flyers, etc.) in your preferred size.

  • Bundling & USPS Paperwork – We handle all USPS compliance, bundling, facing slips, and forms.

  • Drop-off at Post Office – We deliver directly to your local USPS for timely distribution.

2025-07-30_10-10-22.jpg

Direct mail offers a targeted, measurable, personalized, and cost-effective way to engage your audience, surpassing the response rates of email and digital marketing. At Graphic Solutions Group in Atlanta, we specialize in delivering comprehensive direct mail solutions that get noticed through our direct mail printing services. With our expertise and full-service approach, we simplify the complexity of direct mail campaigns, enabling you to connect with your target audience effectively.

​​

 Restaurants

Use Case: New menu launch + weeknight traffic boost
How EDDM Helps:

  • Target nearby residential neighborhoods with beautifully designed menus or special offers (e.g., "10% Off Your First Online Order").

  • Great for promoting limited-time offers, loyalty programs, or weekday dinner specials.

  • Can include a QR code linking to your menu or ordering page.

  • High visibility during peak mail delivery hours = great impulse driver for takeout/delivery.

​

Example Campaign:

"Try Our New Summer Menu – FREE Dessert with Any Entrée! Good for Local Residents Only."

 Cafés

Use Case: Drive morning foot traffic + build local awareness
How EDDM Helps:

  • Perfect for targeting early commuters, college campuses, and nearby office buildings.

  • Send out attractive, brand-aligned postcards offering a free small coffee or BOGO breakfast sandwich to encourage trial.

  • Can spotlight your café’s ambiance, Wi-Fi, or loyalty perks for remote workers or students.

Example Campaign:

"Start Your Morning Right – Bring This Postcard for a FREE Coffee!"

​

Bonus Tips for Both:

  • Best ZIP Code Strategy: Focus on nearby ZIPs with high residential density and average-to-high income households.

  • Add a Map or Store Hours: Help new customers find you fast.

  • Use Expiration Dates: Create urgency while measuring campaign timing.

2025-07-30_10-16-07.jpg

 Real Estate Agents

Use Case: Generate seller leads + promote recent sales
How EDDM Helps:

  • EDDM allows agents to blanket targeted neighborhoods, especially areas where they’ve recently closed sales.

  • Perfect for building hyperlocal brand awareness and showing proof of success.

  • Mailers can feature Just Listed / Just Sold, Free Home Valuation Offers, or Market Updates.

  • Helps agents become the go-to name in a specific ZIP code or carrier route.

Why It Works in 2025:

  • Many homeowners still respond to physical, professional mail, especially in mid- to high-income areas.

  • EDDM builds trust and credibility when digital ads are oversaturated or ignored.

  • It targets neighborhoods with owner-occupied homes (USPS carrier route filtering helps with this).

​

Example Campaigns:

✅ "Just Sold in Your Neighborhood – 123 Main St. Sold for $745,000. Find Out What Your Home is Worth!"

✅ "Thinking of Selling? I Have Buyers Looking in Your Area. Free Market Analysis – No Obligation."

✅ "Your Local Real Estate Expert – 20 Homes Sold This Year in [Your ZIP Code here]"

​

Bonus Strategy:

  • Combine EDDM with QR codes to a landing page offering a free valuation or downloadable neighborhood report.

  • Include your photo and personal branding to build familiarity and trust.

 Home Services (e.g., Plumbers, HVAC, Construction, Lawn Care, Cleaners, Pest Control)

Use Case: Drive local leads + fill seasonal appointment slots
How EDDM Helps:

  • EDDM allows service providers to target entire neighborhoods that are likely to need recurring or seasonal services.

  • Great for reaching new homeowners, aging homes, or high-maintenance properties.

  • Offers like seasonal tune-ups, free estimates, or bundle deals work very well.

  • Builds trust through consistency—even one piece of mail every season can position you as the “go-to” provider locally.

​

Why It Works in 2025:

  • Many homeowners still prefer locally owned, trusted service providers, and direct mail adds credibility.

  • EDDM avoids the need for a customer list—perfect for new service businesses trying to break into a ZIP code.

  • Works well in areas with older homes that regularly need repairs, updates, or upkeep.

​

Example Campaigns:

✅ "Summer AC Tune-Up – Only $89! Stay Cool and Save on Energy Costs."

✅ "We’re in Your Neighborhood – Local, Licensed, and Affordable Lawn Care Services."

✅ "Pest Control Special – $50 Off Your First Visit. Family & Pet Safe."

✅ "Need a Handyman? Trusted Local Pros. Free Estimates!"

​

Bonus Tips:

  • Use before/after images and Google review snippets to boost trust.

  • Highlight "Locally Owned" and "Licensed & Insured" prominently.

  • Include phone, website, and QR code in the booking calendar or contact form

 Event Promotions

Use Case: Drive foot traffic to grand openings, festivals, open houses, or sales events
How EDDM Helps:

  • EDDM is one of the fastest ways to announce local events to a high volume of nearby households and businesses.

  • No mailing list needed—just pick carrier routes near the event location.

  • Great for urgent, time-sensitive visibility like a weekend event or a one-day sale.

  • Stands out in the mailbox and gives recipients a physical reminder (often stuck on a fridge or pinned on a bulletin board).

​

Why It Works in 2025:

  • While digital ads can be swiped past, a physical postcard sticks around.

  • People are craving local experiences post-pandemic, so community events often see a stronger turnout.

  • QR codes make it easy to RSVP or add the event to calendars.

​

Example Campaigns:

✅ "🎈 Grand Opening This Saturday – Free Food, Giveaways & Live Music at 123 Main St!"

✅ "🍁 Fall Festival – Bring This Postcard for $5 Off Entry. Family Fun, Food Trucks, and More!"

✅ "📚 Back-to-School Bash – Free Backpacks & Supplies. First 100 Kids Only!"

✅ "💼 Career Fair – 50+ Employers Hiring Now. Join Us August 10th, 10 AM–2 PM."

​

 Perfect For:

  • Grand Openings

  • Community Festivals

  • Local Markets

  • Fundraisers & Galas

  • Open Houses

  • Seasonal Events

​

Bonus Tips:

  • Include: date, time, location, parking info, RSVP link or QR code.

  • Add a map thumbnail or recognizable local landmark to guide people.

  • Use vibrant designs and bold headlines—this is about attention and urgency.

Welcome visitors to your site with a short, engaging introduction. 

Double click to edit and add your own text.

Image of EDDM Sizes by Biz Buzz Pros
Image for EDDM for Biz Buzz Pros
bottom of page